In part one of “I am online, therefore I exist” we talked about the necessity of being online as a business.
Now that we know their motivation to use the Internet, let’s explore how they find out information about new products or services.
The respondents in this research are also 16-65 y.o. from big cities in Bulgaria, Sofia included.
Question: In which of the following ways you are most likely to find out about new brands, products, or services?
Audience: 16-65, men and woman, urban
TV ads still conquer Bulgarian’s hearts. As you can see, 46.09% choose this answer and nearly the same number said they find brands while reading forums or blogs. Also, make sure your website is optimized and all packed up with pixels because the bronze is for “Brand’s website”. Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet. Otherwise, as you must have noticed people simply don’t take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company, especially if it has a great product or service related content to go with.
Forums and consumer reviews websites are also one of the places people find out about brands and products the brand should follow what’s happening there and manage the conversation in the right direction.
Advertisements and blogger endorsements land in the middle of the pack, as do ads in magazines, on a billboard or radio spot.
There you have it – the data that show us where our audience finds new products and services. In the next part of “I am online, therefore I exist’ we will talk more about customer-brand relationship and what can trigger users to advocate a brand.