For each audience you have access to all aspects of Data Coverage – and these are close to 4,000 characteristics! We can compare audiences and thus discover similarities between them and, sometimes more importantly, what differentiates them.

Drill Down

Explore the gigantic knowledge THEOREMUS offers by accessing every single data point available. Drill down to the last detail rather it is media consumption, demographics, lifestyle – the possibilities are endless

Compare Audiences

Reveal what audiences have in common and what differentiates them by strength or distinctiveness. Work with unlimited number of audiences!

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You can operate with your own data in THEOREMUS client instance where the mathematical models are build in. The client can work unlimited with the data in the intuitive interface.

You can find a case study