Now that we know what interests and motivates them to use the Internet, let’s sneak peak into their willing to advocate a brand.
It is no surprise that people promote and recommend products or services that they know are of high quality/received a great customer support. 44.14% of the respondents chose “rewards” as one of their triggers, so maybe you can make mini initiatives on your Facebook page or add a sample to your products in the POS.
Think about your customer service – as you can see, it is so very important for your clients – if it’s not the Internet, how else you can continue making sales, while your stuffs are sleeping! The biggest advantages of online shops are that they are open 24 hours a day year round. Thanks to Internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours! If you include a chatbot for example, you can ensure the smooth path and journey of the clients.
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Question: What would motivate you to promote your favorite brand online? Audience: 16-65, men and woman, urban
People are willing to advocate a brand if they have insider knowledge, so spread the word about your great products and enjoy the results of word of mouth! You can also make sure your blog /if you have one/ is up to date, as Bulgarians like to have access to exclusive content. Just a couple of years ago, companies used to require days to deliver products or services update information to their customers. Things have changed since then. Today you can add or make any changes to your company and product related content virtually in a matter of a couple of hours, publish on your site and share with the whole world, so that they have this exclusive and updated content.