I am online, therefore I exist (Check out part I)

Not being online in today’s world for many means you do not exist. It is the same for businesses.

If you want sales this applies with full force even if you have multiple shops around the world. The convenience, speed and unlimited variety of products are only a few of the triggers for users that power the e-commerce.

Take a look at this series of publications and research, we made among people aged 16-65, from big cities and the capital Sofia included, of course. Within the following 3 articles, you will understand the user’s expectation of brands. What will make them promote and advocate a brand and understand better what they are doing online so that you can keep up, be relevant to their needs and be there for them in every step of the buying journey?

First of all… Let’s take a look at their motivation for using the Internet. In this question with multiple answers most of them said they use the web to entertain themselves, so think about the next digital activation you make – it needs to be catchy and entertaining.

Bulgarians like to be in touch with their friends online and also use the Internet to research how to do something, so be sure to use the search engines as well in your marketing mix.

66.41% of the respondents also chose the answer “To find products I want to buy”. Do we need to say more or we convinced you to be there?

So, are you curious to find out how they find brands? Wait for I am online, therefore I exist (PART II)!

All the data is here.