Pinch of Data knowledge about Sugar and Coffee lovers

Have you ever wondered whether there is a difference between coffee consumption when you are young compared to

when you become older?Or when you are more into sweets and chocolates – in your younger years or when older. Well, research among Bulgarians aged 16-65 y. o. shows that when younger (the Zet generation) people tend to drink more coffee compared to their older selves (the Millennials). 42% of Millennials admit that they drink coffee every day or more often, while the younger Zets everyday coffee drinkers are 52%.

Coffee drinking habit

Data point: How many people (Millennials vs. Zets) drink Coffee (espresso, instant, etc.) every day

Believe it or not, our human affection to chocolate also grows with time.
Almost 43% of the still young and wild Zets (people born after ‘95) confirm that they eat chocolates every day or even more often. When we asked the older generation (Millennials) the percentage of every day chocolate consumers decreases to 27%.

Millennials’ consumption of Chocolates and sweets – biscuits, candy, chocolate

Question: Please mark all the statements that are true and related to you when it comes to food.
Audience: Millenials, women & men born between 1980 and 1995

Gen Zet’s consumption of Chocolates and sweets – biscuits, candy, chocolate

Question: Please mark all the statements that are true and related to you when it comes to food.
Audience: Gen Z, women & men born after 1995

We can see that Millennials are struggling with their love of chocolate reducing it to 4-6 or 2-3 times a week with almost the same strength as the ones still consuming it every day. There is a very logical explanation of this trend – with the age growing up it becomes harder to take care of your body and fit and therefore people tend to restrict their bad habits, considering sweets as such.

Marketers can embrace that insight – having in mind that the majority of Millennials people are still into sweets but alongside with that, they take care more about their body and health it turns out that there is a market for healthy sweets. On one hand, they should be there to nourish the appetite for sweet and on the other to address the rising self-awareness for a healthy life.

The right way for communication lies in the sophisticated vectors and formulas incorporated in THEOREMUS who is there to guide you and help you sell better with a personalized touch and consumer knowledge.

Pinch of Data knowledge about Sugar and Coffee lovers

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