In the article below we will present you the metrics Theoremus uses to analyze the data. THEOREMUS sees in context:
Audience % – what percentage of the total universe is your target audience.
Universe – know how many people your target audience represents in absolute numbers from the total universe.
Intensity Strength % – how typical a given characteristic is for your target audience as % of your total target audience.
Intensity – how typical a given characteristic is for your target audience of interest from your total target audience in absolute numbers.
Distinctiveness – how distinctive a given characteristic is for your target audience. Here the number is index, not percentage. If the number is higher than 130 you should think about using the data in your strategy (and of course if the intensity strength also corresponds to a significant number of people (intensity). If it is under 80, then the characteristic is common for the other audiences as well. When it is between 80 and 130, then we cannot tell whether the given characteristic is distinctive or not.